Specializing in helping niche subscription-based businesses, including SaaS and business information companies. I help businesses gain customer/market insight so they can:
- Develop successful new products
- Prioritize development roadmaps to improve existing products
- Infuse customer insight throughout sales, marketing, customer success and engineering teams
- Improve product positioning, messaging and impact
- Improve customer retention
Services
- Market research
- Exploratory: Develop a deeper understand of user needs, problems and opportunities
- Evaluative: Evaluate a product, feature or concept and gain insight to improve the solution
- Customer/prospect surveys
- Customer/prospect interviews
- Customer personas
- Market analysis: market dynamics, competition, market sizing
- Pricing/penetration analysis
- Product positioning and market segmentation
